The Aspen Institute’s Project Play Initiative found that 62% of kids have given up sports. They’re not having fun. The overwhelming pressure to excel and win at a young age has gotten out of control. To shine a light on this, we announced the retirement of a 9-year-old athlete on ESPN.

Pets are so much more than just dogs, cats or lavender albino ball pythons. Pet lovers believe that a pet truly can be a best friend or a favorite child. And should definitely be put into a will. They’ve become one of us. And no one understands our current relationship status with them better than Chewy.

It’s tough to be a fan of the Premier League in America. You have to get up at the crack of dawn to enjoy it. Before the crack, in some time zones. As a sponsor for almost 20 years, Barclays wanted to show their support for PL fans anywhere and any time.

Some people will stay with their bank no matter how poorly they’re treated. We wanted to tell their deeply personal stories for this round of idioms.

Banks are supposed to be respected institutions but somewhere along the way, they stopped being respectful. Santander Bank wanted to bring respectfulness back to banking. This spot helped launch their new brand promise, Respect Adds Up. 

Hardee’s makes it’s food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things.

This book is a guide for employees on why doing things the Hardee’s Way leads to better tasting foods. It was also designed the Hardee’s way with a series of fun yet impossible games, a hard to navigate table of contents and an actual hand stitched page.

There’s even a page made of aluminum, so readers can rip it out and use it to destroy a microwave. Because using a microwave isn’t the right way to do anything.

Respect starts with understanding. In Someone Else’s Shoes is an experience meant to create empathy for individuals that may live a very different life than your own.

Santander invited people to spend time in the shoes of someone who has a full-time job, yet is forced to live in her car. It was one of the first short films created in augmented reality.

When you give a bank all of your money, the least they could do is give you some respect. These spots introduce Santander’s respectful product offerings for their Respect Adds Up campaign. These are all based on true stories and nothing has been altered or embellished.

Hardee’s wanted to re-introduce their Roast Beef Sandwich. A sandwich that’s just meat, dipped in meat sauce. So we embraced what’s NOT on it. Vegetables.

We created a loving farm where vegetables are allowed to live out their days without fear of being sliced up and put on a sandwich.

Then we planted 10 million vegetables nationwide in partnership with the American Community Gardening Association because we’re good people. Good people that like good PR. The sandwich sold out in multiple locations.

It’s little wonder the American Revolution started in New England — it's one territorial place. Colonial New Englanders didn’t take kindly to being pushed around. And modern New Englanders don’t either. They’ll defend their home and their roots to the end.

We sent out British Redcoats to mess with modern New Englanders by enforcing old colonial acts; the Tea Act and the Hat Act. New England’s famed toughness took center stage as everyday folks reacted just as they did many years ago — passionately.

Water quality issues are on the rise. Yet, most Americans think “not my water.” So PUR collected water from all over the country, built a Water Bar in NYC and served up deliciously unfiltered water from real towns with real contaminants at safe levels. Turns out people don’t like safe levels of lead and mercury in their tap water.

With water quality issues on the rise, we created an interactive journey of water from source to tap that shows what’s in your actual drinking water based on local municipality data from across the U.S.

While public water systems constantly monitor the quality of their water and the results are sent to consumers, they’re not always easy to find or understand. This site is the first of its kind to collect water reports from across the U.S. in one place and present the realities of local contaminants and the importance of having the right water filter.

To bring awareness to how clean, cost-effective and sustainable solar energy is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than the Republican National Convention? 

We handed out “Build A Wall” t-shirts to Trump supporters but little did they know, the message on the T-shirt changed when sunlight hit it, thanks to solar ink. We thought we’d get punched in the face but the reaction we got was surprising.